US actress Olivia Wilde has been revealed as the new face of H&M's Conscious collection, and is to appear in campaigns for the range, available April 16.
Wilde teamed up with H&M and DoSomething.org earlier this year on the Comeback Clothes campaign, which encouraged young people to recycle their clothes. Wilde commented 'Sustainability is one of my biggest passions. I'm proud to be the face of H&M Conscious Exclusive, a collection which shows the stylishness of sustainability'.